RIDING INTO THE FUTURE
INSPIRING PEOPLE WHO CAN TO MAKE CYCLING A PART OF THEIR LIFE
Cycling regularly is a source of well-being. What’s more, it also contributes to improving air quality and reducing environmental risks. It promotes a sustainable future and Riding into the future is the banner under which the Tour de France has placed its C.S.R approach.
The Tour de France, a cycling monument, is committed to promoting mobility by bicycle. It wishes to generate a positive impact by inspiring all those who can to make cycling a part of their life every day… And there is a massive potential: 60% of travel in France concerns distances under 5 km (and 35% are less than 2 km) but only 4% of such travel is carried out by bicycle.
RIDING INTO THE FUTURE: GENERATING A POSITIVE IMPACT.
With its Riding into the Future programme, the Tour de France is making real commitments, intended to generate a positive and significant imprint, particularly via four operations:
IT’S MY TURN, I’M TAKING ACTION
“Beyond the positive and concrete impact produced by Riding into the Future, the Tour de France has been firmly committed for almost 10 years to working towards more environmentally responsible organisation. Alongside 12 other major international sports events, in 2017 the Tour de France was one of the founding members of the charter of 15 eco-friendly commitments, under the aegis of the Ministry of Sports and WWF France (the World Wide Fund For Nature).
This charter is an sporting adaptation of the United Nations’ 17 Sustainable Development Goals and each year binds the Tour de France into achieving social and environmental objectives.”THE TOUR DE FRANCE’S COMMITMENTS AT A GLANCE
1. Limiting our footprintSustainable mobilityPlastic planProtected sensitive natural areasThe “It’s my Tour, I’m sorting” charter: promoting waste collection and sorting along the entire routeThe French Natural History MuseumThe biodiversity charter: 10 civic initiatives to protect the environmentThe landscapes with the Ministry for Ecological TransitionThe Regional Natural Parks of FranceEcosystem: recycling to protect
2. Sharing together
La fête du Tour: encouraging the general public to ride the future route of the Tour de France on their bicyclesSharing the road: educating the riders and cyclists about road safety and appropriate behaviour on the roadThe Ateliers du Tour workshopsBacking the champions of tomorrow: funding the French Federation of Cycling to support the under-16, under-18 and under-22 categoriesMécénat Chirurgie Cardiaque: an act of solidarityThe Tour at the foot of the towers with Média-pitchounes: using the media to promote civic participation among young people from working-class neighbourhoodsA bicycle for a child, with Century 21